Twin Cities Live: Make Your Eyes Pop

Makeup trends are constantly shifting, though a pandemic as the catalyst is definitely a new one to me (and the rest of the beauty industry). Lipstick sales are dramatically down as masks usage is up. In this Twin Cities Live segment, I share my top tips for making your eyes pop. There are as many ways to do that as there are eyeballs in this world, so I focused on just a few of my favorites:

• Use an eyeshadow primer to make your shadow last longer and to help the colors you apply appear as vibrant as possible. 
• Have fun with color, even if you're not into intricate eyeshadow looks. My go-go lately has been to use pink, purple, blue or green shadow as liner. Shadow as liner is a softer, more diffused application which especially suits those of us over 40. 
• Curl your lashes - an obvious but super effective suggestion.
• Strike the perfect balance between long lasting but easy-to-remove mascara by choosing a water-resistant (different than waterproof) formula. 

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